Dance your ass off with Boux Avenue's latest loungewear collection, available in stores and online from Monday 31st July.

1 August 2023

One of our favourite days at Boux Avenue is almost here - National Underwear Day on Saturday 5th August. To celebrate we just had to delve deeper into the UK's underwear drawers to discover where in the U.K. prefers thongs over briefs, which region loves blue and much mo...

31 July 2023

When it coes to packing have you always wondered how many swimwear pieces should you pack for your much deserved holiday in the sun? Followed by how often, and how is the best way to wash my bikini whilst away? 

28 July 2023

From lingerie to loungewear, colour preferences always come into how we choose to dress ourselves. Whether your go to is all black everything, capsule wardrobe neutrals, or you are loving the dopamine and Pink era trends that are currently at large – we are drawn to the ...

26 July 2023

These new blossoming sets from Boux Avenue are becoming an instant favourite with consumers. With the Briar being in their current Top 10 sellers. 

20 July 2023

No need to get your knickers in a twist about it being National Underwear Day on Saturday 5th August. Obviously this is one of our favourite days at Boux Avenue HQ, so we just had to share with you some fabulous new flavours, we have added to our lingerie collection.

19 July 2023

​It looks like everyone is looking for that luxurious feel in nightwear with Google Trends reporting searches for Satin Nightwear increasing by 779% in the last week alone!

18 July 2023

There is no denying that the flavour of the month has to be PINK. Get a scoop of this season's trending pink delights with captivating Lingerie, Swimwear and Nightwear. Whether you are a Raspberry Ripple. or a Strawberry Sundae kind of girl, you are going to love all the...

14 July 2023

Summer nightwear trends often reflect the desire for comfort, breathability, and a touch of style. From the perfect lightweight fabric - cotton, to fun prints, patterns, and of course short sets, these are the best nightwear styles to help keep you cool over the warmer n...

7 July 2023

In celebration of National Bikini Day on Wednesday 5th July. Boux Avenue are launching a very exciting offer with up to 50% off selected swim and beachwear lines for a limited time!

5 July 2023