• Unveiling Elegance: New In Spring Lingerie
  • New in Swimwear Perfect for Small & Large Busts
  • Just Landed: Opulent Spring Lingerie
Unveiling Elegance: New In Spring Lingerie
New in Swimwear Perfect for Small & Large Busts
Just Landed: Opulent Spring Lingerie
Unveiling Elegance: New In Spring Lingerie

As the flowers bloom and the temperature rises, the essence of spring whispers a promise of renewal and vitality. In sync with the season's vibrant spirit, Boux Avenue's, new in lingerie designs embraces sensuality with sophistication and style.
Boux Avenue's Airport Style!

With the Easter break almost here, and many of us planning a much need break away. Here at Boux Avenue, we have pulled together the ultimate Airport style looks, to ensure you are comfortable, but also travelling in STYLE!!
New in Swimwear Perfect for Small & Large Busts

Looking for the perfect bikini or one piece for the summer, then look no further, as Boux Avenue have just dropped these stunning swimwear styles.
Just Landed: Opulent Spring Lingerie

Boux Avenue has just dropped the perfect delicate Spring lingerie sets your drawer needs asap. 
And Relax...... With Boux Avenue's New Loungewear Collection

Designed for lazy days and chilled out nights, Boux Avenue's luxurious new loungewear collection will be touching down in 28 stores and online at Bouxavenue.com from Monday 19th February. In sizes 6 to 18, and accessibly priceed from £14.00 to £55.00, this gorgeous colle...
How to wear Suspenders with Boux Avenue

Make a showstopping entrance with Boux Avenue's Valentine's collection. From opulent detachable suspender Basques to sublime 3 piece lingerie sets with matching suspender belts, you are sure to be left feeling beautiful and confident.  
Discover why everybody is falling for our bodies

Everybody seems to be loving a Boux body right now! So why is everyone falling head over heels for our bodies?
Discover Boux Avenue's Black Lingerie Edit - The UK’s Sexiest Colour for Valentine's

Boux Avenue, the UK's leading lingerie specialists discovered last year that Black was seen as the sexiest colour for lingerie, through a survey carried out with YouGov*. Therefore with this knowledge we just had to extend our black edit for Valentine's in 2024. 
The Collection that has been 2 Years in the Making

Boux Avenue's new Solutions collection, has been 2 years in the making to ensure the ultimate natural fit. 
Finally! Your Biggest Bra Questions Answered



Let's stay in touch!
Press Kit

Boux Avenue

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally. The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.