• How to wear Suspenders with Boux Avenue
  • Boux Avenue Launch Second Loungewear Edit with Emily Shak
  • Boux's Valentine's Gift - Free Knicker Offer Back!
How to wear Suspenders with Boux Avenue
Boux Avenue Launch Second Loungewear Edit with Emily Shak
Boux's Valentine's Gift - Free Knicker Offer Back!
How to wear Suspenders with Boux Avenue

There is no sexier feeling than a 3 piece lingerie set with the stunning matching suspender belt. Boux have recently expanded their suspender range, in their Valentine's collection including detachable suspender Basques, all the frills suspender belts and trending leg ha...
Boux Avenue Launch Second Loungewear Edit with Emily Shak

Boux Avenue is excited to announce the second highly anticipated edit with fashion influencer Emily Shak. The edit will be launching online and in stores from Monday 23rd January 2023.
Boux's Valentine's Gift - Free Knicker Offer Back!

We have found the perfect excuse to bring back our free knicker offer, Valentine's of course! This year it is all about writing your own love story. Whether you are in a relationship or single, you can always treat yourself to a sexy new lingerie set.
The Ultimate Guide To Gifting Her Lingerie this Valentine's

Gifting lingerie this Valentine's Day is definitely a present for the both of you, and a way to bring a bit of spice and elegance on one of the most romantic evenings of the year. However there are a few key facts to remember when gifting her lingerie, and luckily here a...
Write Your Own Love Story This Valentine’s with Boux Avenue

It is time to ‘Write your own love story’ this year with Boux Avenue, afterall Valentine’s day is all about YOU and how YOU want to spend it. The new campaign will be launching online Sunday 15th January at 4pm, with a very special video and product available in stores M...
This Bra Sells Every 10 Seconds at Boux Avenue!

Boux Avenue's famous Mollie Bra is now selling on average every 10 seconds across the business, and has over 1.7K - 5 Star reviews. 
30% Of Women aged 18-44 in the UK have never had a Bra Fitting

Boux Avenue, the UK's leading lingerie specialists recently did a survey with YouGov, where they discovered 30% of women have never had a bra fitting*, with 20% only ever having had 1 bra fitting*.

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Boux Avenue

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally. The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.