• ​Just Landed - ​Boux Avenue's Holiday Shop
  • Boux Avenue Launch Charity Partnership with CoppaFeel! and Jo's Cervical Cancer Trust
  • Bra Guide - How often Should You Wash Your Bra?
​Just Landed - ​Boux Avenue's Holiday Shop
Boux Avenue Launch Charity Partnership with CoppaFeel! and Jo's Cervical Cancer Trust
Bra Guide - How often Should You Wash Your Bra?
​Just Landed - ​Boux Avenue's Holiday Shop

The sun is shining, and everyone is starting all their holiday prep for the summer. According to Google search trends, searches for Bikinis have risen by 18% in the past month and averaging at 155K searches a month. So with the demand increasing, we just had to share our...
Boux Avenue Launch Charity Partnership with CoppaFeel! and Jo's Cervical Cancer Trust

Boux Avenue, the UK’s leading lingerie retailer are pleased to announce that they have partnered up with CoppaFeel! and Jo’s Cervical Cancer Trust, with a mission of looking after women from top to bottom. Breast and Cervical Cancer are amongst the most common cancers fo...
Bra Guide - How often Should You Wash Your Bra?

This one is a shocker and once you know, you may definitely end up wanting to do a little bra re-stock. ​The frequency of washing your bra depends on various factors such as personal preference, activity level, and climate. However, as a general guideline, it is recommen...
Oh Hey! Swimwear Up To A G-Cup

Here at Boux we strongly believe in FIT not just in lingerie, but in our swimwear as well. Catering for our larger bust girls, we have a selection of Swimwear that is available up to a G Cup. 
Gracie Has Entered The Room

Boux Avenue have launched their first ever unlined lace balconette bra. But what makes Gracey stand out to become the Summer's must have lingerie set.
An Everlasting Love - Boux Avenue's Bridal Collection

Can we hear wedding bells? Boux Avenue's new Bridal lingerie collection will be launching online and in stores from Thursday 20th April 2023.
Boux Avenue Experts in Underwired Bikini's & Swimsuits

Here at Boux we are known as the masters in Lingerie, setting the trends, equisite designs and fit. Well our expertise also flows through to swimwear, especially with our Underwired Bikinis and Swimsuits, that are sold in cup sizes, to ensure your swimwear really fits yo...
Back in Stock: Saffie Balconette Set in Neon Pink

Boux's best seller Saffie is back, and she is bringing main character energy vibes this Summer, in this season must have Barbie pink. 
A Match Made in Miami with Lingerie Brights

Feel the heat this season, with Boux's latest lingerie drop, bringing the hottest styles to your lingerie drawer. The Latest Summer campaign 'A Match Made in Miami', will be launching online and in stores from Wednesday 12th April. 
The Best Strapless Bra

With 118K searches a month on google for Strapless bras we have made it easier by letting you in on a secret. We aren't bias or anything, but Boux's Strapless Padded Plunge Bra really is the best out there on the high-street, with just over 400 - 5 Star reviews. 

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Boux Avenue

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally. The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.