• It's Time to Sharpen Up with Boux Avenue
  • What a Feelin - Boux's Latest Lounge Collection
  • Flavour of the Month: Pink
It's Time to Sharpen Up with Boux Avenue
What a Feelin - Boux's Latest Lounge Collection
Flavour of the Month: Pink
Finally! Your Biggest Bra Questions Answered

Back to Black

It's time to update your lingerie drawer with a classic little black lingerie set. You can never go wrong with black, perfect for all year round to help you feel empowered.
It's Time to Sharpen Up with Boux Avenue

Switch off that out-of-office, sharpen up, and remind them who's boss, with Boux Avenue's latest lingerie content, dialing into stores and online this week.
Pillow Talk with Boux Avenue

Looking for some glamorous and sexier nightwear whilst enjoying some pillow talk, then you are going to love these sets from Boux Avenue.
New Trend Alert - Red is making a Fiery Comeback

Pink was soo last Summer, it is all about the fiercer shade of Red this Autumn. The catwalks were saturated in this empowering colour. 
What a Feelin - Boux's Latest Lounge Collection

Dance your ass off with Boux Avenue's latest loungewear collection, available in stores and online from Monday 31st July.
Satin Nightwear of Dreams

​It looks like everyone is looking for that luxurious feel in nightwear with Google Trends reporting searches for Satin Nightwear increasing by 779% in the last week alone!
Flavour of the Month: Pink

There is no denying that the flavour of the month has to be PINK. Get a scoop of this season's trending pink delights with captivating Lingerie, Swimwear and Nightwear. Whether you are a Raspberry Ripple. or a Strawberry Sundae kind of girl, you are going to love all the...
Boux Avenue's Bra Style Guide & Care

There are so many different bra styles out there, but what really is the difference between a plunge and a balconette? Well we have pulled all your answers together in this alert, along with a useful bra care guide. As how often you should wash your bra is actually shock...
The 5 Signs to Tell If You Are Wearing the Correct Size Bra!

Boux Avenue, the UK's leading lingerie specialists are here to help you discover if you are wearing the correct bra size. 


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Boux Avenue

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally. The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.