With the sunshine making its appearance, it is time to invest in those all important Summer lingerie essentials, to leave you feeling comfortable and confident all summer long.

7 June 2023

Boux Avenue, the UK's leading lingerie specialists are here to help you discover if you are wearing the correct bra size. 

5 June 2023

The sun is shining, and everyone is starting all their holiday prep for the summer. According to Google search trends, searches for Bikinis have risen by 18% in the past month and averaging at 155K searches a month. So with the demand increasing, we just had to share our...

2 June 2023

Boux Avenue's free knicker offer, with the matching bra, is back by popular demand, on selected styles only!

1 June 2023

We know a Little Black Dress is an essential when it comes to staple pieces for your wardrobe. Well it seems for Summer you all love a Little Black Bikini as well, its a timeless style whilst still being seen as sexy.

31 May 2023

Cobalt Blue is one of SS23 hottest colours as seen on the catwalks. So it is no surprise that Cobalt Blue Swimwear is trending with Google Trends showing searches specifically for Cobalt Blue Bikinis average around 3.5K per month and have risen by 58% in the last week. ...

25 May 2023

Boux Avenue have a special Bank Holiday treat for you, with 20% off everything, across lingerie, nightwear, swimwear and accessories. You will want to buy quick though as this offer is live for a limited time only!

24 May 2023

From push-up to balconettes, to easy-to-wear pieces, discover our iconic collection, that you need in your lingerie drawer asap. 

23 May 2023

Boux Avenue, the UK’s leading lingerie retailer are pleased to announce that they have partnered up with CoppaFeel! and Jo’s Cervical Cancer Trust, with a mission of looking after women from top to bottom. Breast and Cervical Cancer are amongst the most common cancers fo...

18 May 2023

With summer fastly approaching and knowing the sad truth that a massive 68% of women aged 18-44 in the UK don't enjoy shopping for swimwear*. We have pulled a mini guide on how to make your shopping experience more enjoyable. 

16 May 2023