Sexy is Back For Xmas: With women wanting to receive Lingerie over Nightwear

13 December 2022

Boux Avenue the UK's leading lingerie brand wanted to see what their consumers really wanted from their partners this Christmas. With the results showing it is all about bringing Sexy Back!

Get the Gift Your Partner Really Wants this Christmas

In the run up to Christmas, Boux male market increases, with all those men buying gifts for their partner. However a majority of Boux's male customers buy cosy nightwear and Dressing gowns for their loved ones, which is probably why Boux Avenue's current top 3 best sellers are dressing gowns.

However in a recent poll that Boux hosted on their instagram channel to see what their audience really wanted, lingerie came up on top as the clear winner over the different shopping categories available at Boux Avenue.

What's your ideal Christmas gift from your partner?

Lingerie (50%)
Nightwear (24%)
Loungewear (22%)
Accessories (5%)

So it looks like our male buyers aren't actually buying what she really wants this Christmas. Boux has a wide selection of lingerie from their classic everyday style like the Mollie Bra which sells every 10 seconds, due to its ultimate fit and comfort; to the sexiest lingerie styles on the high street. The results showed that Boux customers are wanting their partners to buy them sexy lingerie and sexy nightwear, over casual and comfort. So it looks like all the partners are in for a treat this Christmas with a present they both can enjoy.

Best news Boux Avenue's lingerie has been designed with fit in mind, so she will always feel comfortable in any style, along with feeling empowered. Also did we mention there is currently 30% off selected gifting lines (including some lingerie styles).

If your partner was going to buy you lingerie, would you prefer something...

Sexy (76%)
Everyday (15%)
Lounge (9%)

If your partner was going to buy you nightwear, would you prefer something...

Sexy (36%)
Cute (33%)
Cosy (31%)

Looking at these results, it really does look like the wireless and no bra days we had in lockdown are fully over, and it is the resurgence of sexy lingerie.

Now we know for all the men out there buying lingerie may seem a bit scary, in not having a clue on what style, or even size to buy for your partner. Well there is no need to worry as in the recent poll - 73% said they wouldn't be bothered if their partner got their size wrong. But for those who want to ensure they produce the perfect lingerie gift, Boux Avenue have pulled together the following Blog - The Ultimate Guide to Gifting her Lingerie - providing tips and information on bra sizes, along with styles.

If you would like more information for your article, be sure to check out the full release on - How to Gift Lingerie sent out a few weeks - a full in depth release on different lingerie styles, bra sizing information and tips.