* Statistics come from a survey carried out with YouGov on 2,460 adults in the UK in 2023

Discover Boux Avenue's Black Lingerie Edit - The UK’s Sexiest Colour for Valentine's

25 January 2024

Boux Avenue, the UK's leading lingerie specialists discovered last year that Black was seen as the sexiest colour for lingerie, through a survey carried out with YouGov*. Therefore with this knowledge we just had to extend our black edit for Valentine's in 2024.

It is not just the YouGov survey where the colour Black, was seen as the clear winner for sexy lingerie with 31% of UK adults aged 18-45 choosing this colour. But here at Boux Avenue we actually sell a black lingerie set every 2 minutes, making it most demanding colour. Google Search terms also show Black Lingerie with an average monthly search volume of 31K and has risen by +10% in the past week, proving it is the most in demand lingerie colour.

BA VDAY - Jacqueline Balconette Bra in Black Side Shot.jpg

So What makes Black Lingerie Seen as Sexy?

Us women know the power of a little black dress, an essential staple piece to have in your wardrobe, makes you feel sexy, sophisticated and glamorous. So it is no suprise to see this trend carry on through to lingerie as well.

Now with less than a month to go until Valentine’s it is time to reveal your romantic side. We have designed this stunning new Valentine's Edit to feature eternally elegant black lingerie and nightwear, that both yourself and your partner are going to love! These exquisite designs showcasing craftsmanship at its finest, with delicate signature lace details and striking heart embroidery will leave you feeling empowered, confident and of course SEXY.

Bouxtique Jacqueline balconette bra - Black £42.00 (available up to a G Cup), style with either Bouxtique Jacqueline g-string thong or bumless briefs at £20.00. Complete the set with Bouxtique Jacqueline leg harness £30.00.
Bouxtique Jacqueline body - Black £50.00
Yonina balconette bra - Black £38.00 (available up to a G Cup), style with either Yonina tanga thong or bumless briefs at £16.00. Complete the set with Yonina suspender belt at £28.00.
Roxanne longline basque push up bra - Black £55.00, style with either Roxanne thong or briefs at £16.00
Yonina body - Black £46.00
Cherry flock sheer babydoll and thong - Black £50.00
Amara satin cami short pyjama set - Black £48.00
Amara satin chemise - Black £45.00

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*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,460 adults. Gen Z was made up of a total of 481 adults aged between 18-24 years old (268 Females and 213 Males). Millennials was made up of a total of 1,893 adults aged between 25 - 44 years old (1,023 Females and 870 Males) Fieldwork was undertaken between on 16th January 2023. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

**Taken from coded data calculated by Boux Avenue