Boux Avenue, the UK’s leading lingerie retailer are pleased to announce that they have partnered up with CoppaFeel! and Jo’s Cervical Cancer Trust, with a mission of looking after women from top to bottom. Breast and Cervical Cancer are amongst the most common cancers for women in the U.K., with 1 in 7 women being affected with breast cancer in their lifetime, and 9 women a day are diagnosed with Cervical cancer, accumulating to 3,200 a year.
“At Boux Avenue we are passionate about supporting our community in any way we can, which is why we are thrilled to launch a partnership with not just one charity but two charities. By working with CoppaFeel! and Jo’s Cervical Cancer Trust we can make it our mission to look after women from top to bottom. Boux Avenue will be able to become a supporting hub to our current and future community helping to raise awareness, educate and support. We have chosen CoppaFeel! and Jo’s Cervical Cancer Trust as they align with our key brand messaging of empowering women, taking ownership of their bodies and feeling confident. Whether that is confidence in checking your breasts on a monthly basis or attending your cervical screening. With this joint partnership we hope we can help make a positive impact in the women’s health sector.”
Zoe Price-Smith, Boux Avenue’s Chief Design & Product Officer
CoppaFeel! - Helping to look after the top half of women
Images of Lizzi and Karlah - Image Rights: Boux Avenue
Jo’s Cervical Cancer Trust - Helping to look after the bottom half of women
Images of Beth and Crystal - Image Rights: Boux Avenue
*100% of donations will be split equally between our partners CoppaFeel!, a breast cancer awareness charity in the UK, registered charity number 1132366 (England and Wales) and SC045970 (Scotland) and Jo’s Cervical Cancer Trust, registered charity number 7111375 (England and Wales) and SC041236 (Scotland), with the exception of key moments in the year when one of the charities will benefit from all donations; 1 October to 31 October where donations will go to CoppaFeel! and the last two weeks of January and the last two weeks of June to Jo’s Cervical Cancer Trust.
About Boux Avenue
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 28 UK stores and online at bouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.
Contact: Lizzie Stephens - Digital PR & Content Manager
As the UK's first and only breast cancer charity for young people, CoppaFeel! is on a mission to ensure that all breast cancers are diagnosed as early as possible. Breast cancer is the most common cancer in the UK and yet a quarter of young people aren’t aware they could be affected. From delivering nearly 400 school talks to sending over one million free text reminders every year, the charity aims to educate, encourage and empower young people to get to know their bodies and check regularly. And it really works. Users of the charity's Self-Checkout web app are 78% more likely to check afterwards and 60% of those who check themselves regularly feel confident in noticing a change. Why not have a look (and feel) yourself? Visit coppafeel.org
Contact: Poppy Brady
About Jo’s Cervical Cancer Trust
Jo’s Cervical Cancer Trust is the UK’s leading cervical cancer charity, providing information and support to anyone affected, and campaigning for excellence in cervical cancer treatment, care, and prevention. Its national Helpline is free, confidential, and available on 0808 802 8000. www.jostrust.org.uk
Contact Sinead Phelan