Boux Avenue's - I Am King

04 May 2023

Boux Avenue the UK's leading lingerie brand have launched their new limited time digital statement 'I Am King', which will be visible on Boux's site until Monday 8th May, along with being supported on social media and more.

The ‘I am King’ conversation is to encourage the Boux community to celebrate female empowerment and challenge gender stereotypes that we still see in society today. Remember we are the rulers of our own bodies - We are King.

Help Boux in continuing the conversation, sharing the message to not only the Boux community, but all women in the U.K. To remind them to aim for the top & to be unstoppable in their pursuit. To push boundaries & be limitless. To show Grace by sharing positive uplifting compliments to their fellow Kings.

Click Image to see Video

Feeling confident starts within, showing confidence and radiating female empowerment can come from your armor - what is worn underneath your clothes. Wearing confident boosting lingerie, is all about wearing lingerie that fits, is comfortable and feels luxurious, sublime. Wearing the correct fitting lingerie is the key to starting the day right, having you feel empowered in what you are wearing and ready to take on the day.

"I am King.

In a world where I can be whatever I want to be - I will aim for the top, I will be fearless & unstoppable. I will continue to start conversations, push boundaries and be limitless in everything I do, and wish to achieve.

I will be kind and show grace through positivity, to all my fellow Kings.

I am and always will be unapologetically ME.”

Bouxavenue.com #MyBoux #BouxAvenue

ENDS

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 28 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.