Under Embargo until Wednesday 5th April 2023

Press Play on Summer with Lounge Brights from Boux Avenue

05 April 2023

It is time to ‘Press Play on Summer’ with Boux Avenue's, latest Summer loungewear drop. The new campaign will be launching online and in stores Wednesday 5th April 2023.

The first installment of your summer wardrobe has arrived, with Boux's latest lounge brights collection. The new aspirational range is bringing 90's vibes back, with flirty cherry motifs and vibrant colours, including of course Barbie pink; along with cute, sugary pastel sweats. We also can't forget to mention this Summer's hottest trend, the return of the parachute pants! The must-have loungewear collection ranges from £12.00 to £42.00 available in sizes 6 - 18.

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This Summer it is all about taking a walk on the bold side, by adding that POP of colour and embracing the nostalgic 90's aesthetics to your wardrobe. We personally can’t get enough of our ribbed seamless sets, they truly are the most comfortable bralettes you will ever wear, and an essential part to your wardrobe. The Boux community can’t help stocking on different colours; don’t take our word for it check out the 5 star reviews. Not only are they comfy, but versatile as they work great by themselves as a top with our parachute pants or for layering with our summer sweats when you want it to be a no bra day, whilst still offering the same support.

We are thrilled to be kick starting our summer content for the Boux community. With the first installment being our Summer loungewear collection. Channeling this summer's latest trends, we are taking it back to the 90's with statement shades, sweats and seamless sets. That's not all we have grown our apparel range, with this seasons must have item - Parachute pants, with of course a low-rise fit to truly embrace the 90's aesthetic. This loungewear collection is all about making a statement with bright, bold, daring colours and styles.

Zoe Price-Smith, Chief Design and Product Officer

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So whether you are jetting off this Easter to some much needed sunshine, or already wanting to get ahead and plan your Summer wardrobe, Boux has you covered. From airport styling fits, to the sunny streets of Miami, your season of never-ending style has truly arrived. With separates and co-ordinating casual wear; remember you can take your look to the next level by mixing and matching must-have seamless sets with summer sweats.