It is time to ‘Press Play on Summer’ with Boux Avenue's, latest Summer loungewear drop. The new campaign will be launching online and in stores Wednesday 5th April 2023.
We are thrilled to be kick starting our summer content for the Boux community. With the first installment being our Summer loungewear collection. Channeling this summer's latest trends, we are taking it back to the 90's with statement shades, sweats and seamless sets. That's not all we have grown our apparel range, with this seasons must have item - Parachute pants, with of course a low-rise fit to truly embrace the 90's aesthetic. This loungewear collection is all about making a statement with bright, bold, daring colours and styles.
Zoe Price-Smith, Chief Design and Product Officer
High res imagery: https://boux-avenue.prowly.com/presskits/press-play-on-summer
Digital PR & Content Manager at Boux Avenue