Boux Avenue the UK’s leading lingerie brand are excited to announce they are expanding their business by opening 2 new stores in November. The new stores will be opening in the Derby and Reading area.
We’re delighted to be expanding our stores across the U.K and reach new markets, bringing the Boux Avenue experience of true fit and unique designs created here in the U.K. to Derby and Reading. We are always working on creating the highest quality and sublime designs that are unique to Boux Avenue. Which is why we are also actively looking to open more stores in key locations across the UK, as and when the right site becomes available, allowing more consumers to be able to see our collections in person and enjoy the full Boux Avenue universe
Zoe Price-Smith, Chief Design and Product Officer of Boux Avenue
Notes to editors:
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.