Boux Avenue Announce Two New Store Openings this November

07 November 2022

Boux Avenue the UK’s leading lingerie brand are excited to announce they are expanding their business by opening 2 new stores in November. The new stores will be opening in the Derby and Reading area.

The first new Boux Avenue to open will be at the Derbion Shopping Centre in Derby on Friday the 11th November 2022, from midday, trading in a space of 2508 sqft. The second opening will be taking place at the Oracle Shopping Centre in Reading on Thursday 17th November 2022, from midday, trading in a space of 3229 sqft. These two new stores are the first stores Boux have opened in either of the Derby or Reading area, helping to expand their business and shopping experience across the UK. On opening day the first 50 customers to spend in the store will also be able to receive a free Boux Avenue goody bag worth £25.00.

Fit is our obsession at Boux, we want our customers to feel their most confident this Winter, whether that is through wearing sexy lingerie, cosy nightwear, or comfy loungewear! Here at Boux Avenue, we have ensured all our designs have been created with our consumers in mind, and that starts with the perfect fit, with sizes ranging from 6-18 and cup sizes available in 28-40, A-G. Customers can walk in, or book themselves in for a bra fitting experience at all Boux Avenue stores with one of our expert fitters, to help them find their true fit this Winter! Customers will also be able to experience Boux Avenue’s renowned fitting suites that offer day, dusk and nighttime light settings, providing an unrivaled customer service and shopping experience.

We’re delighted to be expanding our stores across the U.K and reach new markets, bringing the Boux Avenue experience of true fit and unique designs created here in the U.K. to Derby and Reading. We are always working on creating the highest quality and sublime designs that are unique to Boux Avenue. Which is why we are also actively looking to open more stores in key locations across the UK, as and when the right site becomes available, allowing more consumers to be able to see our collections in person and enjoy the full Boux Avenue universe

Zoe Price-Smith, Chief Design and Product Officer of Boux Avenue

Designed in London, Boux's Avenue's in-house team is renowned for curating collections that flatter every curve, helping their customers feel confident, sexy, and empowered whatever the occasion. Not forgetting a selection of premium embroidered detailed lingerie sets, and exclusive lace designs that you can't find anywhere else on the highstreet. Including Boux Avenue’s famous Mollie Plunge bra that so far this year we have sold 1 every 10 seconds, along with having over 1.7K - 5 star reviews. Mollie is the perfect everyday bra with its pure comfort, fit and removable padding, which knows how to emphasise the bust the perfect amount, whilst still having beautiful lace detail, making it no ordinary, boring everyday style bra.

With Christmas just around the corner, customers will also be able to enjoy Boux Avenue’s renowned PJs in Bag with exclusive print designs from a classic red check set, to a more fun novelty snowman print design. We also can’t forget to mention the softest and snuggliest dressing gowns you have ever come across will also be available in the Boux Avenue store, along with their wellness collection, slippers and socks as perfect little add ons or stocking fillers this Christmas.

Bouxavenue.com #MyBoux #BouxAvenue

Link to images: https://we.tl/t-rWRmJJRwfA

Lizzie Stephens

Digital PR & Content Manager at Boux Avenue

Notes to editors:

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.