Bleak Summer sees Search Demand in Dressing Gowns Soar
03 August 2023
Here at Boux Avenue we have already seen 1,000 searches in the past week for dressing gowns which is up by 59% compared to last year. Google Trends has also seen an increase of 31% in search demand for Dressing Gowns in the past week, with an average of 6,000 searches a month.
Now for those who are going into full hibernation mode and are fully embracing the fluffiest of dressing gowns around. Don't worry Boux have you covered with these new 6 styles. Now we aren't biased or anything but these are truly the softest and cosiest dressing gowns on the highstreet, thanks to their super soft plush material, making them an essential for your nightwear collection.