Buy One Get One Half Price on all Bras at Boux Avenue

15 May 2023

Yes you read that correctly, Boux Avenue are currently offering their customers buy one get one half price on all bras (excluding sale) both online and in their stores.

This is your sign to stock up on some elegant new lingerie. Whether you are wanting to stock up on your everyday style bras, strapless, or something with a little bit more je ne sais quoi, Boux has you covered. All of Boux Avenue's bras are designed in house in London, bringing exquisite embroidery and lace details that you will see nowhere else on the highstreets.

Boux Avenue Bra Fitting

Whilst you are stocking up on some new bras why not pop into one of Boux's 28 stores for a bra fitting to ensure yours fits perfectly, leaving you comfortable all day long. We advise to have a bra fitting every 6 months as a few factors for example weight, age, hormones, along with the bra style and fabric due to stretch can effect your bra sizing. With all these factors in place it is no wonder why 81% of you are wearing the wrong bra size.

Bra Guide - How often should you wash your bra?

This one is a shocker and once you know, you may definitely end up wanting to do a little bra re-stock. The frequency of washing your bra depends on various factors such as personal preference, activity level, and climate. However, as a general guideline, it is recommended to wash your bra after every 2 to 3 wears.

Boux Avenue's Gracey Bra

There are a few reasons why regular bra washing is important:

Hygiene: Bras come into contact with your body, absorbing sweat, oils, and dead skin cells. Washing them regularly helps maintain good hygiene by removing these accumulations.
Odor control: Wearing the same bra multiple times without washing can lead to the buildup of bacteria and sweat, resulting in unpleasant odors. Regular washing helps keep your bras fresh and odor-free.
Skin health: Dirty bras can cause irritation, rashes, or even infections, especially if you have sensitive skin. Keeping your bras clean reduces the risk of skin-related issues.
Maintaining shape and elasticity: Frequent washing can help extend the lifespan of your bras by preventing the stretching of elastic bands and maintaining their shape. Washing also removes body oils and residues that can degrade the fabric over time.

When washing your bras, it's essential to follow the care instructions provided on the label. Typically, bras should be hand-washed or machine-washed on a gentle cycle using a mild detergent. Avoid using harsh chemicals or bleach, as they can damage the fabric and elastic components. It's also advisable to air dry your bras instead of using a dryer, as heat can weaken the fabric and elastic.

Now you are an expert in bra care, and probably have realised you don't have enough bras in your lingerie drawer. Here are our top picks included in the buy one get one half price offer.