Under embargo until: Wednesday 12th April 2023

A Match Made in Miami with Lingerie Brights

12 April 2023

Feel the heat this season, with Boux's latest lingerie drop, bringing the hottest styles to your lingerie drawer. The Latest Summer campaign 'A Match Made in Miami', will be launching online and in stores from Wednesday 12th April.

Stand out this Summer in gaze-drawing neon brights lingerie, taking inspiration straight from the catwalk. Boux's summer collection has all been designed in-house to ensure the range hits all the key trends in shape, and details, whilst still ensuring the perfect FIT for you. This aspirational and one of a kind lingerie collection is available in sizes 6 to 18, selected styles in 28-38, A-G cup, along with prices starting from £14.00 to £46.00.

From your favourite plunge and balconette bras, to trend worthy corsetry designed shapes, strappy detailing, and structured cutouts like the exquisite Darlah Plunge and Darlah Body, you are sure to find a design and FIT perfect for YOU.

Darlah Plunge Lingerie Set & Darlah Body

Summer is all about statement colours, and this collection delivers. Bringing those Y2K Miami Vibes with bright neon oranges, greens and pink hues, you will definitely be wanting to show off these sets in worn to be seen outerwear. Whilst this collection is bold and hot, Boux's designers have ensured to add their famous touches of femininity with delicate embroidery details, including ethereal moments with summer breeze floral designs, and butterfly motifs continuing the 90's nostalgia we are all loving right now.

This Summer it is all about shining bright in luminous neon's, Barbiecore pinks and delicate details. We are excited for our Boux community to feel their most aspirational self in the hottest trend-setting collection to date. The collection has been inspired by catwalk trends, paying homage to the 90's trends, whilst still not compromising on the brands key values of Fit and Comfort.

Zoe Price-Smith, Boux Avenue's Chief Design & Product Officer

Saffie Balconette Set is back in Neon Pink

Don't forget you can visit one of Boux Avenue stores for a bra fitting experience, to help ensure you find your perfect FIT! Don't have a Boux store near you. No need to worry as we also have our Bra Fitting Quiz Online and How to Measure Your Bra Size Blog to help.

Remember this Summer is all about the spotlight being on you, feeling confident, empowered and sexy in statement hue lingerie sets.