Your Favourite's, But Brighter!

Since Boux Avenue started in 2011, it has always been our passion to create lingerie that fits you. We don't believe in boring everyday styles, we are here to elevate your everyday fits. In this release we will introduce you to some of Boux's Icons - everyday bras, that have been designed in house to help you feel comfortable, empowered and confident. Whilst introducing a few new bright summery colours. 

At our Boux stores we have done over 3 million bra fits, and advise to have a bra fit every 6 months, as your bra size can fluctuate. In the summer last year, Boux Avenue ran a YouGov survey and discovered that 30% of women surveyed have never had a bra fitting and 20% have only had one in their lifetime*. Which would contribute to why 81% of women are wearing the wrong bra size**. So ladies it is definitely time to book that bra fit, not only is it uncomfortable wearing the wrong bra size, but there are health issues, as it can affect your posture, and not provide the full support your bust needs. For more information on bra fit click here. 

Now of course we have to start the release with the one and only MOLLIE. With almost 2K - 5 Star reviews, selling every 7 minutes, how could we not. Mollie is Boux's best selling bra, but what makes her an Icon? 

Due to the beautiful floral lace design, fit and comfort Mollie really is the bra that can take you from day to night. Suitable for everyday wear, whilst still having intricate detailing to work as a sexier look as well. The Mollie plunge bra come with removable padding (in selected sizes) so you can control how much of a push up effect, cleavage showing look you want. Mollie is available in band size 28-40 and cup sizes A-G, along with 9 different colour options to choose from at £28.00, however some colourways are in the sale at £14.00. 

Our next Icon - JODIE, best news we have just released a new Pink version, giving us those #Barbiecore vibes, that you are going to see everywhere this Summer. So what makes Jodie so special?

Well the extra lace details of course. The intricate lace straps enhance your cleavage for that next-level look that is perfect for all the seasons, available in 7 colourways, with some in the sale! Jodie has received 850 - 5 Stars, with rave reviews on how this plunge bra is pretty AND comfy, all at the same time! Jodie Plunge is available in band size 30-44, and cup sizes A-G at £30.00. 

For all the balconette lovers meet LEAH, we are loving the new refreshing mint colourway for Summer 2023. So why has Leah made our Icons list?

Balconette bras are a supportive style due to the slightly wider straps. They are also perfect for wearing under low necklines (ideal for that Summer wardrobe), whilst providing lift at the same time. The pretty floral Leah balconette bra ticks all the boxes with 185 - 5 Star Reviews. This balconette bra is padded, and will be supporting you all day and all night long. Leah is available in 12 colourways at £30.00, however some are available in the sale. Leah is available in band sizes 28-40, and cup sizes A-G.

Meet our newbie Icon - ALIYAH, she has not been around as long as the others, but the Boux community have been loving her. So of course we had to keep on bringing her back each season, in a new trending colour. Why is everyone loving Aliyah?

Plunge bras are perfect for summer thanks to having cups that sit low and meet in the middle, which helps to bring the bust together, creating an incredible cleavage; perfect for a deep-V neckline kind of day! The Aliyah plunge bra makes for the perfect foray into this gorgeous bra style. A plunge with a subtle push-up boost plus super feminine lace detailing, and scalloped edges, it is no surprise to see the positive reviews coming in, with 148 - 5 star reviews already. Aliyah Plunge is available in band size 30-38, and cup sizes A-DD at £32.00 in 7 colourways . 

For full in depth info on these icons and more you may want to check out The Avenue - Our Best Bras Blog. Also don't forget you can also buy matching thongs or brief to complete the set. 

Now this release introduces you to only a few of Boux's Icons, if you want to meet them all be sure to check our site and stores. 

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