Meet the Icons - Boux's Everyday 5* Essentials

Since Boux Avenue started in 2011, it has always been our passion to create lingerie that fits you, from sexy date night styles, to your everyday not so basic fits. In this release we will introduce you to some of Boux's Icons - everyday bras and knickers, that have been designed in house to help you feel comfortable, empowered and confident. 

It is also important to remember to have a bra fit every 6 months as your bra size can fluctuate. At our Boux stores we have done over 3 million fits. Here at Boux we also discovered that 81% of women are wearing the wrong bra size. In a YouGov survey that we ran back in the summer we also discovered that 30% of women surveyed have never had a bra fitting and 20% have only had one in their lifetime. So ladies it is definitely time to book that bra fit, not only is it uncomfortable wearing the wrong bra size, but there are health issues, as it can affect your posture, and not provide the full support your bust needs. For more information on bra fit click here. 

Here at Boux our everyday styles really are iconic, with Mollie selling 1 every 7 minutes and our Strapless Bra having over 400 - 5 Star reviews, how can we not shout about it! In fact we even have a blog dedicated to our top rated bras. So let's meet some of the icons. 

For full in depth info on these icons you may want to check out our previous press release - These 6 Boux Bra's Have over 500 - 5 Star Reviews. 

With selling 1 pair of knickers every 12 seconds, you could say we know a thing or two about knickers, and we definitely don't get ours in a twist. Here are a few of our best sellers that are perfect for everyday wear, whilst still being fashionable and not your boring granny knicker style. From your classic and never fail black and white styles to Dopamine colour trend worthy fits there are a lot of options to be able to choose from. 

The best news, all of these knickers are included in our single knicker offer below. For only £25.00 you can have a new set of knickers for each day of the week!

Now this release introduces you to only a few of Boux's Icons, if you want to meet them all be sure to check our site and stores. 

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