Never Underestimate Black Lingerie - Officially the UK’s Sexiest Colour
    Never Underestimate Black Lingerie - Officially the UK’s Sexiest Colour
    News

    * Statistics come from a survey carried out with YouGov on 2,460 adults in the UK

    Never Underestimate Black Lingerie - Officially the UK’s Sexiest Colour

    27 January 2023

    Boux Avenue, the UK's leading lingerie specialists recently carried out research with YouGov, to discover what the UK thought was the sexiest colour for lingerie.

    Us women know the power of a little black dress, an essential staple piece to have in your wardrobe. Well it seems when it comes to lingerie the colour Black, is the clear winner when choosing sexy lingerie with 31% of UK adults aged 18-45 choosing this colour, and Red coming in 2nd with half the result of 15.2%. However for Gen Z males, red is a very close second to Black. It is no wonder why Google Search terms show Black Lingerie with an average monthly search volume of 3.6K, proving it is the most in demand lingerie style.
    Overall it is good to see that both women (40%) and men (22%) surveyed can agree that black is the sexiest lingerie colour, actually agreeing on something!

    Delving into the data deeper

    • Gen Z Females -  32.6% see black as sexiest colour, with 18.6% seeing Red as the sexiest colour*
    • Millennials Females -  42.7% see black as sexiest colour, with 15.3% seeing Red as the sexiest colour*
    • Gen Z Males - 15.4%, see black as sexiest colour, with 14% seeing Red as the sexiest colour*
    • Millennials Males - 24%, see black as sexiest colour, with 14.5% seeing Red as the sexiest colour*
    CHRISTIE Balconette £40.00 Thong £18.00 Suspender £26.00 BOUXTIQUE EYELASH CHEMISE £48.00 BOUXTIQUE EYELASH LACE ROBE £55.00.jpg

    So What makes Black Lingerie Seen as Sexy?

    Black lingerie is always seen on the catwalks, in films and music videos, recently with Miley Cyrus wearing a little black lingerie set in her music video for Flowers, and to be honest that is all the proof we need as she is a style icon. Miley is such a style icon that between the 12th January (day before video released) and the 14th January (day after video released), Google trends showed that interest in black lingerie increased by +257%.
    Below Zoe Price-Smith, Boux Avenue’s Chief Design and Product Officer, gives her expertise on why Black Lingerie is seen as the sexiest colour in lingerie.

    We were not surprised to see that so many of the UK adults love Black lingerie. It really is a classic colour, that is super versatile as it works great in all lingerie designs from your classic plunge and balconette bra, to bodies like Elyse, that has been designed with underwear as outerwear in mind, just add on some jeans and you have the perfect date night look. 

    Zoe Price-Smith - Chief Design & Product Officer at Boux Avenue

    What also makes black so special is the fact that it is a super flattering colour by suiting all skin tones and shapes, helping women to feel more elegant, sophisticated and therefore sexier. Black lingerie is the perfect colour to invest in, as it will actually last a lot longer in many ways, due to the colour being able to take you throughout the whole year, can be styled with any other colours, and will never go out of style. The colour Black also fades slower than any other hues, helping the lingerie to last longer, by staying its true colour for longer. You really can’t underestimate the power and capabilities of black lingerie. I always say every lingerie draw needs at least one black lingerie set, like every wardrobe needs that LBD.

    Zoe Price-Smith - Chief Design & Product Officer at Boux Avenue 

    Now with less than a month to go until Valentine’s it seems the search terms for Black lingerie is increasing further, with Google Trends showing interest at +1000% for the last 7 days alone. Well no need to panic here at Boux Avenue, we have some really sexy lingerie styles that both yourself and your partner are going to love! Leaving you feeling empowered, confident and of course SEXY.
    ELYSE Body £40.00.jpgBA ELYSE Body £40.00.jpgFLOCKHEART Babydoll and Thong £48.00.jpgBA FLOCKHEART Babydoll and Thong £48.00.jpg221207_BOUX_AVENUE_VALENTINES_ SHOT_25_SCARLETTE_048.jpg221207_BOUX_AVENUE_VALENTINES_ SHOT_23_ELYSE_009.jpgBA Elyse high neck plunge bra - Black £36.00 Elyse thong - Black £16.00.jpgCHRISTIE Balconette £40.00 Thong £18.00 Suspender £26.00 BOUXTIQUE EYELASH CHEMISE £48.00 BOUXTIQUE EYELASH LACE ROBE £55.00.jpgValentinesFinals-47.jpgAlette Black Lingerie Set.jpgBA Alette balconette bra - Black £40.00 Alette Thong £18.00 Alette Suspender £26.00.jpg
    Bouxavenue.com #MyBoux # BouxAvenue

    *All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,460 adults. Gen Z was made up of a total of 481 adults aged between 18-24 years old (268 Females and 213 Males). Millennials was made up of a total of 1,893 adults aged between 25 - 44 years old (1,023 Females and 870 Males) Fieldwork was undertaken between on 16th January 2023.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

    **Taken from coded data calculated by Boux Avenue