It is time to ‘Write your own love story’ this year with Boux Avenue, afterall Valentine’s day is all about YOU and how YOU want to spend it. The new campaign will be launching online Sunday 15th January at 4pm, with a very special video and product available in stores Monday 16th January.
We are excited for everyone to discover a never ending love story with our latest Valentine’s collection. No matter what your relationship status is, there is a design for everyone, allowing you to be in charge of your set wardrobe, as you are the leading lady this season. From traditional rich reds and classic timeless black; to catwalk, trend led inspired violet tones. Along with romantic ruffles, fun and flirty cherry motifs, traditional heart embroidery; and indulgent intricate lace designs. This is truly one of Boux’s most premium collections to date.
Zoe Price-Smith Chief Design & Product Officer
Notes to editors:
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.