Under Embargo until Sunday 9th October - 5pm

Boux Avenue Introduces - The Midnight Collection!

10 October 2022

It is time to step into Boux Avenue’s Bouxtique World! On Sunday 9th October from 5pm Boux will be launching online, their fa-boo-lous Halloween campaign ‘The Midnight Collection’.

No glass slippers, or spoilt pumpkins here, the new ‘Midnight Collection’ is sure to make you boo-tiful this season. From devil red longline bras, to mysterious black mesh lingerie sets, each design in the collection has been designed with worn to be seen in mind, whilst taking inspiration from the latest catwalk trends, elevating your Halloween style from Basic Witch to Hallow-queen.

One of Boux Avenue’s daring and sexiest lingerie collections to date is available from sizes 6 to 18 and cup sizes A to G, prices starting at £16.00. These dusk to dawn styles are full of unique designs with the perfect amount of statement details, whether that is the leather look, the angelic white lace, or the daring fishnet embroidery detail sets. You are sure to find your perfect Halloween style with this range.

For the latest campaign, Boux Avenue has teamed up with a variety of talents. Where you may spot some familiar faces including Roxy Horner, Sofia Jamora and Mariam Jarju.

The Midnight Collection offers our consumers a very unique, feminine and sexy range for the spooky season. The range is made up of black, white and our true fashion red, keeping in theme with the Halloween palette. This collection has truly been designed with worn to be seen in mind, with some bras being perfectly styled with Boux’s wet look leggings, creating that lingerie as outerwear vibe.

Zoe Price-Smith - Chief Design & Product Officer

Boux’s Bouxtique collection is a premium sub-brand, through the rich fabrics choices and details of the designs. This year’s Bouxtique range features a larger selection of leg harnesses, which have gone down a storm in the past, with Boux’s first leg harness Saffie originally selling out in 4 weeks! The key Halloween showstoppers from the Bouxtique collection are Antonia, available in a long line spicy red faux leather bra, also available in a midnight black double strap faux leather bra and matching faux leather leg harness. We also can’t forget to mention about the stunning details of Renai with the feminine floral embroidery contrasting seamlessly with the sexiness of the fishnet material, merging cute and daring together.

This new sexy, chic edit is sure to take you straight to midnight magic, helping you to feel sexier, confident and most importantly more empowered this Halloween! To ensure you are getting the full benefit of your new lingerie, don’t forget to book yourself in for a Bra fitting in one of Boux Avenue’s stores as a correctly fitting bra can make all the difference to the way you feel in lingerie and of course for comfort. The Midnight Collection will also be launching in Boux stores on Friday 14th October 2022.