Just Arrived: Autumn’s most sensual lingerie collection! Boux Avenue are excited to announce the launch of their Latest Autumn campaign 'The New Season Edit', launching Sunday 25th September from 5pm online.
The New Season Edit has been designed with luxury at the forefront of mind, through glamorous and worn to be seen statement styles. With rich hues and opulent fabrics, along with statement embroidery through feminine florals and highlights of iridescent sparkle. The Boux community will be able to enjoy one of Boux’s most premium and chic collections to date, whilst still being affordable.
Zoe Price-Smith - Chief Design & Product Officer
Link to high res imagery: https://boux-avenue.prowly.com/presskits/new-season-edit
Notes to Editors:
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online atbouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online atbouxavenue.com, ensuring all shoppers walk away with the perfect fit.
Digital PR & Content Manager at Boux Avenue