Step into Autumn with Boux Avenue’s - The New Season Edit!
    Step into Autumn with Boux Avenue’s - The New Season Edit!
    News

    Under embargo until Sunday 25th September - 5pm

    Step into Autumn with Boux Avenue’s - The New Season Edit!

    26 September 2022

    Just Arrived: Autumn’s most sensual lingerie collection! Boux Avenue are excited to announce the launch of their Latest Autumn campaign 'The New Season Edit', launching Sunday 25th September from 5pm online.

    It is time to discover decadent details and unrivaled fits with ‘The New Season Edit’ from Boux Avenue! From angelic whites, to timeless black lingerie, rich velvet chocolate shades and a nod to the season's hottest trend, dopamine. Through splashes of berry tones, mesmerizing emerald and bright bold cobalt blue, the latest collection is sure to elevate your lingerie drawer to the next level of luxury.
    Boux Avenue’s most glamorous and luxurious lingerie collection to date is available from sizes 6 to 18 and cup sizes A to G, whilst still being affordable with prices starting at £14.00. The new edit has been designed with splendor in mind through the decadent details and opulent fabrics making this a collection like no other. From intricate floral embroidery designs bringing in those feminine feels, transitioning from Summer to Autumn.
    For the latest campaign, Boux Avenue has teamed up with a variety of talents. Where you may spot some familiar faces including Roxy Horner, Sofia Jamora and Mariam Jarju.
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    The New Season Edit has been designed with luxury at the forefront of mind, through glamorous and worn to be seen statement styles. With rich hues and opulent fabrics, along with statement embroidery through feminine florals and highlights of iridescent sparkle. The Boux community will be able to enjoy one of Boux’s most premium and chic collections to date, whilst still being affordable.

    Zoe Price-Smith - Chief Design & Product Officer

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    Be sure to keep an eye out on Bouxavenue.com as more new sets from the ‘New Season Edit’ will be dropping throughout September and October. Paying homage to the upcoming party season the upcoming styles includes decorative designs with extra details, including hot fix crystals, adding a feminine iridescent to Boux’s lace ranges, ensuring you are sure to sparkle like a diamond and bring some glitz to your lingerie this fall.
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    If there ever was a sign to update your lingerie drawer this is it! The new chic edit is sure to take you from day to midnight magic elegance, helping you to feel sexier, confident and most importantly more empowered! To ensure you are getting the full benefit of your new lingerie, don’t forget to book yourself in for a Bra fitting in one of Boux Avenue’s stores as a correctly fitting bra can make all the difference to the way you feel in lingerie and of course for comfort.
    Link to products:
    Bouxavenue.com #MyBoux #BouxAvenue

    Link to high res imagery: https://boux-avenue.prowly.com/presskits/new-season-edit 

    Notes to Editors:

    Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online atbouxavenue.com, shipping globally.

    The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online atbouxavenue.com, ensuring all shoppers walk away with the perfect fit.