Boux Avenue, the UK's leading lingerie specialists recently carried out research with YouGov, where they discovered a massive 68% of women aged 18-44 in the UK don't enjoy shopping for swimwear*.
So Why Do Women Not Like Shopping For Swimwear?
Images follow as : Pear Shape, Apple Shape, Hourglass, Athletic and Inverted Triangle - Credit Boux Avenue
Why Have a Bikini Top Fitting?
Key things to look out for to be able to tell if you are wearing the wrong size bikini top?
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4,432 adults, 1,030 of which were females aged 18-44. Fieldwork was undertaken between 8th - 12th July 2022. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
**Taken from coded data calculated by Boux Avenue