Under Embargo Until Sunday 31st July 2022

Boux Avenue Launch Loungewear Edit with Emily Shak

01 August 2022

Boux Avenue are excited to announce this Summer's hottest edit with fashion influencer Emily Shak, will be launching online Sunday 31st July (from 5pm) and in stores Monday 1st August 2022.

Your travel style just got an UPGRADE! From the plane to the pool, find yourself an outfit like no other, with the Emily Shak x Boux Avenue edit. The collection features embossed velour styles, ultra comfortable rib seamless underwear, contouring lounge bodies and lightweight sweats. The loungewear edit ranges from £10.00 to £38.00 available in sizes 6 - 18. This new edit definitely brings a bit of luxe to Loungewear, and will be popping up all over the gram!

Here at Boux Avenue we are also working on becoming a more sustainable brand. Which is why we have updated our contour seamless and ribbed seamless loungewear pieces to be made with 25% recycled polyamide fibers. The all new High Neck Seamless Bodies are also made with 25% recycled polyamide fibers. These are all perfect staple pieces to be added to your capsule wardrobe, as can be styled easily with Boux Loungewear, jeans, or a skirt ready for Brunch with girls!

Emily Shak wearing Seamless High Neck Body in Black £20.00

I’m so excited to share with you my latest collection with Boux Avenue. I love loungewear that can be worn as outerwear and this collection is exactly that. Super casual & comfortable, yet super stylish. Can’t wait to see you wearing it!!

Emily Shak

Loungewear has gone on tour! The latest Emily Shak x Boux Avenue Edit was shot in the influential urban streets of Barcelona. Gone are the days where loungewear was just for the house, this new collection has been designed to be seen - by being stylish, chic and trendsetting, whilst still having the added value that Loungewear brings, pure COMFORT!! We can't wait to see everyone's Airport and City exploring shots on the gram whilst wearing Boux Lounge!

Emily Shak wearing Velour Half Zip Top £32.00 and Velour Wide Leg Pant £35.00 both in Khaki with Contour Keyhole Bralette in Stone £20.00

We are super excited to bring a new Loungewear edit with fashion influencer Emily Shak for our Boux community to enjoy. The latest Boux Lounge collection, offers our customers a chic and stylish edit, along with a complimenting contour and seamless range, bringing the perfect contrast of figure hugging and oversized styles together.

Zoe Price-Smith - Chief Design & Product Officer