Just landed: Summer ‘FITS for every BODY. Boux Avenue are excited to announce the launch of their Latest Summer campaign 'Fits For You', launching online Sunday 15th May at 4pm and in stores on Monday 16th May.
Fit is our obsession at Boux, we want you to feel your most confident this Summer, whether you are wearing lingerie, swimwear or nightwear! Here at Boux Avenue, we have ensured all our designs have been created with YOU in mind, and that starts with the perfect fit. The collection features sensuous new lingerie from bright neon Ibiza vibes colourways to gorgeous feminine detailing, with prices starting at £12.00. The range also offers the perfect cotton nightwear to help keep you cool on those hot Summer nights, and not forgetting swimwear that fits like lingerie.
Summer is truly back this year and it is time to celebrate how fabulous we all are in lingerie and swimwear that truly fits you, no matter your shape or style, which is why Boux Avenue has teamed up with a variety of talents to help spread this positive message to a wider audience. In the campaign you will be able to spot fashion and lifestyle influencers Belle Lucia, Fanny Neguesha, Coco Outram, Priscilla Anyabu, Lilia Wedell and Grace Rosa.
Fits for You has been created to show our community how Boux Avenue are the leaders, in ensuring that our lingerie, swimwear and nightwear are designed to FIT you and your style. Helping you to feel empowered, confident and supported this summer!
Zoe Price-Smith - Chief Design & Product Officer
Ibiza's Calling
Stand out this Summer with our new Bouxtique worn to be seen range, featuring neon brights lingerie, taking inspiration straight from the catwalk. With fresh new shapes for Summer including a stunning halterneck bra and waspie suspender design, to everyone's favourite plunge and balconette bras, you are sure to find a design and FIT perfect for YOU.
Boux Avenue’s embroidery lingerie collection has been designed exclusively by Boux, you will not be able to find the beautiful and unique heart Swiss embroideries, as seen in the Estella range anywhere else on the highstreet. This one of a kind, and Summer’s hottest range is available in sizes 6 to 18, selected styles in 28-38, A-G cup, along with prices starting from £12.00 to £48.00.
Treat yourself to the full matching set, designed to fit YOU, with our current Free Knicker offer, when purchasing the matching bra (on selected lines only).
Swimwear that FITS like Lingerie
Dive into summer feeling confident, supported and most importantly, feeling like YOU, with swimwear designed to FIT YOU! All of Boux Avenue's Bikinis tops and bottoms are sold separately for a truer fit. That's not all, Boux's underwired Bikini range are sold in Bra Sizes, up to a G Cup, ensuring small and larger busts receive the full support and boost required.
Boux Avenue's new Swimwear collection ticks off all the Summer trends, from cut out designs, feminine frills, to being all tied up with multiway straps and one of the hottest trends barely there bikinis! You can be your own stylist this season with a selection of Boux's Bikini bottoms being adjustable, so you can choose how much coverage YOU want, whether that is a full brief or a thong barely there style, YOU can decide and create the exact FIT you want!
Be sure to check out Boux Avenue's - What Swimwear Suits My Shape? For all of the top tips from our experts.
Don't forget you can visit one of Boux Avenue stores for a bra fitting experience and bikini fitting experience this Summer, to help ensure you find your perfect FIT! Don't have a Boux store near you. No need to worry as we also have our Bra Fitting Quiz Online and How to Measure Your Bra Size Blog to help.
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