Boux Avenue Launch their Whimsical Wonderland Campaign

11 April 2022

The UK's leading lingerie brand Boux Avenue have created their most magical collection to date, bringing the latest #Regencycore trend to life, through lingerie and nightwear. The new Whimsical Wonderland collection launches on the 11th April, online and in stores.

Designed in London, dreamed by YOU! The latest Spring collection will have you feeling empowered in ethereal lingerie and nightwear for dreamy days & dreamier nights. With divine details and heavenly fresh hues; fall in love with intricate lace, delicate frills and fantasy floral embroidery designs, in beautiful feminine shapes

Say hello to uplifting lingerie this Spring, offering new silhouettes and designs that are sure to emphasize YOUR beautiful feminine curves in all the right ways. From the classic balconette for an enchanting look, to stunning longline (Bridgerton inspired) bras and not forgetting our new worn to be seen bustier! There truly is a style for everyone! This dreamy and whimsical collection is available in sizes 6 to 18, selected styles in 28-38, A-G cup, along with prices starting from £12.00 to £48.00.

We are thrilled to be launching our latest dreamy collection ‘Whimsical Wonderland’. The fabulous range has been designed with our Boux Community in mind. Not only does it offer a selection of affordable, comfortable and enchanting designs but they are fitted to perfection, to help you look and feel your dreamiest, and most confident from day to night, and just in time for Spring!

Hind Palmer - Chief Marketing Officer

This dreamy nightwear collection, has you stepping into spring with flirty frills and ditsy floral prints, adding a feminine touch. Boux's customer's favourite satin nightwear Marnie range, which sells every 5 minutes has received the royal treatment of a Spring-esque update, through a fresh colour palette and new bralette design sets! All of Boux's nightwear is available in sizes 6-18, with price points starting from £25.00.

Bouxavenue.com #MyBoux #BouxAvenue

Link to high res imagery: https://we.tl/t-lf4buql14i

Notes to Editors:

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.