The UK's leading lingerie brand Boux Avenue have created their most magical collection to date, bringing the latest #Regencycore trend to life, through lingerie and nightwear. The new Whimsical Wonderland collection launches on the 11th April, online and in stores.
We are thrilled to be launching our latest dreamy collection ‘Whimsical Wonderland’. The fabulous range has been designed with our Boux Community in mind. Not only does it offer a selection of affordable, comfortable and enchanting designs but they are fitted to perfection, to help you look and feel your dreamiest, and most confident from day to night, and just in time for Spring!
Hind Palmer - Chief Marketing Officer
Notes to Editors:
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.