Boux Avenue Launch their TOGETHER Campaign for IWD

08 March 2022

To celebrate International Women's Day on Tuesday 8th March, Boux Avenue will be launching their Together campaign.

The UK's leading lingerie brand Boux Avenue, are proud to launch their new campaign 'Together', on the 8th March. The campaign is about celebrating ALL women, whilst encouraging their community to feel empowered every day through the use of positive affirmations. Remember, you are beautiful, you are capable, you are enough! It’s time for you to put self-love first.

TOGETHER, we can #BreakTheBias!

Here at Boux Avenue, we are asking our community to join us this International Women's Month, as we encourage YOU to feel celebrated, inspired and unapologetically YOU! Join the conversation by reminding loved ones, friends of how amazing they are with a positive affirmation. Spread the love further by sharing stories and positive comments on your social platforms with the hashtags #Together #BreakingTheBias.

We believe in the importance of supporting and celebrating each other, not just this month but every day of the year! We are all different, and we should always celebrate our wonderful bodies in all their glorious shapes and sizes. As a brand we stand Together, continuing to break the bias, whilst lifting each other up. We are better together, supporting each other, and remembering one size doesn’t fit all.

Hind Palmer - Chief Marketing Officer

Your Daily Reminder to celebrate yourself!

We are all different, and it is time to celebrate our wonderful bodies in all different shapes and sizes. It’s never too late to #BreakTheBias. Let’s stand #Together for our future females!

Link to high res imagery: https://we.tl/t-4mTkQBPkdr

Lizzie Stephens

Digital PR & Content Manager at Boux Avenue

ENDS

Notes to Editors:

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 29 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivaled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.