Here at Boux Avenue we are all about romance and of course love! Which is why for the Valentine's period, we had to deep dive and find out which towns and cities in the UK are the most romantic! We think the results may shock you! Spoiler alert it's not London!
Digital PR & Content Manager at Boux Avenue
We compiled our index of the Most Romantic People in the UK by using Boux’s sales data from January to mid-February 2021 (specifically the lingerie and Valentine’s Day product categories) and dividing this by the population of each town or city (above 100,000 people).
*A full breakdown of the data can be provided
**Data sources – Office for National Statistics Mid-Year Population Estimates, Boux Avenue sales data for Valentine’s & Lingerie purchases between January 1st and February 16th 2021