Most Romantic People in the UK come from Norwich!
    Most Romantic People in the UK come from Norwich!
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    Most Romantic People in the UK come from Norwich!

    24 January 2022

    Here at Boux Avenue we are all about romance and of course love! Which is why for the Valentine's period, we had to deep dive and find out which towns and cities in the UK are the most romantic! We think the results may shock you! Spoiler alert it's not London!

    So who are the big spenders for Valentine's? Researching into our Boux Data, we have cross referenced the towns where people are spending the most on sexy lingerie and Valentine’s nightwear during Jan to mid-Feb*. Whether the people in these towns are gifting themselves or a loved one, they are still proving themselves as romantics. After all, there is nothing more romantic than buying yourself a matching lingerie set to feel fabulous, empowered and sexy in. Just like the messaging in our Valentine's You Do You Campaign!
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    The overall winner and therefore the most romantic town in 2021 was Norwich! Not only that, but Norwich has actually been number 1 since 2018!! Lets see if they still will be in the top spot for 2022!
    Glasgow are also big spenders for the Valentine's period having remained in the top 5 since 2018!! We also have to give a shoutout to Nottingham, earning their spot in the top 5 most romantic towns/cities for the last 3 years running! 
    The big surprise is London not even making the top 10! In fact they only rank at number 36 for the most romantic cities! Yes technically London overall were the biggest spenders when looking at sales stats, but when broken down per capita they are only just making it in the Top 40!!! This could be down to there just being a lot more singletons in the capital!
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    Now we know where the most romantic towns in the UK are, here are some gorgeous pieces from Boux Avenue's Valentine's collection, to help bring a bit of romance to your town:
    To find out more information about our discovery of the most romantic towns in the UK! Be sure to check out The Avenue Blog! 
    Bouxavenue.com #myboux #BouxAvenue 
    Link to high res imagery: https://boux-avenue.prowly.com/presskits/you-do-you 

    *Data Methodology:

    We compiled our index of the Most Romantic People in the UK by using Boux’s sales data from January to mid-February 2021 (specifically the lingerie and Valentine’s Day product categories) and dividing this by the population of each town or city (above 100,000 people).

    *A full breakdown of the data can be provided

    **Data sources – Office for National Statistics Mid-Year Population Estimates, Boux Avenue sales data for Valentine’s & Lingerie purchases between January 1st and February 16th 2021