Here at Boux Avenue we believe it is time to end the cliches of buying sexy new lingerie for your partner. Which is why we are excited to launch on Friday 21st January our new 'You Do You' campaign celebrating yourself, your worth and of course your curves this Valentine's.
Boux Avenue's Brand Mission is to always put our community at the center of everything we do. ‘You Do You’ shares an important message, it's all about celebrating self love and feeling positive in your own skin, confidence often comes within. Sometimes gorgeous lingerie is all YOU need to feel confident and empowered!
Hind Palmer, Chief Marketing Officer
Reminder: Just be You!
Link to high res images: https://we.tl/t-a5IN4GLt1M
Notes to editors:
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.