Under Embargo until 21st January

Boux Avenue Announces Valentine's Campaign - You Do You!

21 January 2022

Here at Boux Avenue we believe it is time to end the cliches of buying sexy new lingerie for your partner. Which is why we are excited to launch on Friday 21st January our new 'You Do You' campaign celebrating yourself, your worth and of course your curves this Valentine's.

Whether you are celebrating with your besties, or a special night with your partner, get ready this Valentine's with the UK's leading lingerie brand Boux Avenue. Designed in London with YOU in mind, the new Valentine's collection ensures to suit all styles, whilst taking you from daytime chic to night time glam! Offering a range of flirty frilly sets with delicate floral embroideries and feminine laces; to a more dominating, whilst glamorous sexy black mesh number, YOU are sure to find the perfect lingerie set that makes you feel CONFIDENT, feel EMPOWERED, and most importantly feel like YOU...

It is time to celebrate how fabulous we all are no matter our shape or style, which is why Boux Avenue has teamed up with a variety of talents to help spread this positive message to a wider audience. In the campaign you will be able to spot former Islander Mary Bedford, along with fashion and lifestyle influencers Mariam Musa, Shay Zanco and recently engaged Belle Lucia.

Boux Avenue's Brand Mission is to always put our community at the center of everything we do. ‘You Do You’ shares an important message, it's all about celebrating self love and feeling positive in your own skin, confidence often comes within. Sometimes gorgeous lingerie is all YOU need to feel confident and empowered!

Hind Palmer, Chief Marketing Officer

Reminder: Just be You!

Celebrate the season of YOU with Boux's latest collection, offering new silhouettes and designs that are sure to emphasize YOUR beautiful curves in all the right ways. The new collection consists of both feminine highlights and deep, rich sexy style lingerie. It is not just lingerie you will find in the collection but also heart embroidery babydolls, delicate floral detailed satin robes and Hollywood Golden Era Glamourous inspired nightwear to help you beam with confidence this Valentine's. This sensual range is available in sizes 6 to 18, selected styles in 28-38, A-G cup, along with prices starting from £14.00 to £46.00.

Bouxavenue.com #MyBoux #BouxAvenue

Link to high res images: https://we.tl/t-a5IN4GLt1M

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Notes to editors:

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.