With the temperatures dropping and the fabulous Black Friday offers, it is no surprise to hear that everyone is snapping up some cosy pjs and ultra soft dressing gown to stay warm this Christmas!
1 Dressing Gown Sold Every Minute!

1 Pair of PJs in a Bag Sold Every Minute
Link to high res imagery: https://boux-avenue.prowly.com/presskits/in-demand-nightwear
Notes to Editors:
Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.
The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.