Zara McDermott Drops 2nd Loungewear Edit with Boux Avenue!

15 November 2021

After the roaring success of the "Zara Loves" Loungewear edit this summer, the UK's leading lingerie brand Boux Avenue, have listened to their community, and are excited to announce a second "Zara Loves" edit this Autumn!

The cosy season is here and Zara McDermott has teamed up again with Boux Avenue to bring a fabulous new collection of loungewear, designed to bring equal measures of style, comfort and of course cosiness to the everyday! The second edit launching Monday 15th November, consists of 15 pieces from fluffy knitted styles to extra cuddly borg sets you are never going to be wanting to take these pieces off!

"Zara Loves" second loungewear edit ranges from £10.00 to £55.00 available in sizes 6 - 18. Offering a selection of matching top and bottom sets, sweatshirts, dressing gowns, underwear and even an oversized teddy borg shacket! Customers will be able to enjoy creating mix and matching style outfits for both in and outside of their homes. Complementing this stunningly soft and luxurious capsule collection is the beautiful neutral colour palette of warm creams, Grey marl, Mauve, Oatmeal and baby pink. The full edit will be available online and in all Boux Stores.

Lounge Underwear - YES PLEASE!!

Back in the lockdown days we all got used to wearing no bra's, well with the Boux Lounge Underwear you can still enjoy the same comfort of a no bra feeling, but have the security and support at the same time. The Ribbed seamless lounge bralette is available at £15.00 in 5 different colourways, along with matching thongs and briefs at £10.00. This set is truly the ultimate lingerie set to lounge in all day! Zara has completed the look with the luxurious borg longline lounge dressing gown at £55.00. Trust us with this robe it will feel like you are cuddling up to a teddy bear, with all the snuggle feels!

Following on from the fabulous launch of "Zara Loves" in the summer, we are super excited to bring a second edit for our Boux community to enjoy this Autumn. The latest Boux Lounge collection, offers our customers a chic and stylish edit, whilst expanding our apparel department further with some fabulous knitwear and borg pieces, helping to bring a new seasonal element to the range.

Hind Palmer, Chief Marketing Officer Boux Avenue

Lazy Sunday Vibes

Boux Avenue keep on expanding their horizon in the apparel industry, this time adding some fabulous fluffy knitwear pieces to "Zara Loves" second loungewear edit. With these Cloud yarn knitted flare trousers at £30.00 and matching knitted twist back jumper at £28.00, lazy Sunday vibes can truly be everyday, looking so chic you will definitely want to be seen in this set!

I am so excited to continue my partnership with Boux Avenue, bringing a second edition of “Zara Loves” edit. This collection is perfect for the winter months. Comfort is absolutely key, and with the softness of this collection, whilst having a fashionable style, I am sure you will be seeing me in this edit a lot!!

Zara McDermott

bouxavenue.com #MyBoux #BouxAvenue

Link to high res images: https://we.tl/t-0FWmHSgCUs

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Notes to editors:

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.