Boux Avenue launches their Christmas Campaign, Shooting for the Stars!
    Boux Avenue launches their Christmas Campaign, Shooting for the Stars!
    News

    Boux Avenue launches their Christmas Campaign, Shooting for the Stars!

    08 November 2021

    The UK's leading lingerie brand Boux Avenue are launching their true Christmas campaign online and in stores from Monday 8th November, where you may spot a few familiar faces!

    Christmas is back, and here at Boux Avenue we want to spread the love more than ever! It's time to enjoy the celebrations with your family and besties this season, which is why Boux have teamed up with TOWIE sisters Demi and Frankie Sims, former islander Anna Vakili with her sister Mandi, along with TikTok duo Megan and Milli McLoughlin, bringing that sisterly family love to their messaging. The campaign also includes Too Hot to Handle Emily Faye Miller, and content creators Shantania Beckford, Izzy Nicholls and Monica (@monldn), all helping to spread the festive cheer this season! If we aim for the stars, together we can reach them! 
    We believe it is never too early to get truly into the Christmas Spirit and with this fabulously cosy, festive nightwear we are sure you will agree too! In fact, according to google trends, the search for Women’s Christmas pajamas has increased by a staggering 170%, with the search for women's pjs also increasing by 50% in the last 7 days alone!! We are glad to see it is not just us here at Boux who is excited to get into our novelty Gingerbread Pjs in a bag asap! 
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    All pieces in the 'Shooting for the Stars' campaign are limited edition, so you will want to get these fast, as they are already selling quickly! Whether you are looking to buy for a family member, your BFF or a special extra treat for yourself there is something from this range for everyone. From the glamourous Candy stripe satin revere pyjama set at £40.00 that your mum will not want to take off, to the extra fun Santa giraffe print twosie pyjamas at £30.00, which is also available in mini me from £18.00 to £20.00 (ages 2 to 12 years old), you are sure to find something for the whole family!
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    Now a Christmas collection wouldn't be a Christmas collection without some fun novelty pieces, and it seems the Boux community are already loving the Reindeer range with demand rising on our Reindeer t-shirt and pyjama bottoms set by a massive +847% , and The Reindeer borg mule at £16.00 lifting +313% on the week. Our favourite though has to be the super cute Hooded reindeer borg short dressing gown available at £40.00. Why not complete the look with our Reindeer socks in a bag at £5.00 and Reindeer borg eye mask at £10.00, both making perfect stocking fillers!
    We think we have officially made your Christmas list a lot bigger, and like us can't wait to lounge around in our new Boux pjs whilst watching cheesy Christmas movies! Remember if we aim for the stars, together we can reach them! 
    bouxavenue.com #myboux #bouxavenue 
    Link to high res images: https://boux-avenue.prowly.com/presskits/shooting-for-the-stars 
     

    Notes to editors: 

    Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

    The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.