Boux Avenue launches Your Body, Your Rules Campaign
    Boux Avenue launches Your Body, Your Rules Campaign
    News

    Boux Avenue launches Your Body, Your Rules Campaign

    01 November 2021

    Boux Avenue, the UK’s leading lingerie brand are launching their latest campaign, Your Body, Your Rules, from Monday 1st November. Where you may spot a few familiar faces!

    Celebrations are back with a bang, and whether you need to be Christmas party ready, dinner party ready or just ready for a night in with your BFF’s it all starts with loving YOU. Boux Avenue are leading the way on how to celebrate yourself, your individuality and feel body confident with their latest campaign Your Body, Your Rules!
    It is time to celebrate how gorgeous we all are no matter our shape or style which is why Boux Avenue have teamed up with a variety of talents to help spread this positive and inspiring message to a wide audience. In the campaign you will be able to spot former Islander and Boux ambassador Olivia Bowen, along with more recent islander Shannon Singh who has been making waves since her stint in the villa. Literally looking Too Hot to Handle in all the sassy Boux lingerie pieces is Christina (Carmela) Panebianco, along with long time brand ambassador Sophia Peschisolido. The impressive line up also consists of influencers Saffi Karina, Carms London, Chloe Kitembo and Altou Mvuama.
    Olivia Bowen wearing the Zebra Unpadded Plunge Set. Shannon Singh wearing Heart Unpadded Plunge Set

    Olivia Bowen wearing the Zebra Unpadded Plunge Set. Shannon Singh wearing Heart Unpadded Plunge Set

    Here at Boux Avenue we always champion self love and female empowerment. ‘The Your Body, Your rules campaign’, is a powerful message to our community to always love their bodies in all their beautiful shapes and sizes and feel good in their own skin”

    Hind Palmer, Chief Marketing Officer at Boux Avenue 

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     The new luxurious lingerie range from Boux Avenue, will have you creating your own rules along with exuding your confidence, with prices starting from £16.00 to £46.00. You will also be able to find your perfect fit, with sizes for every curve as the range comes complete with plunge to longline bras, suspenders and hosiery, to matching bodies and silky nightwear, unleashing your inner sassiness.
    That's not all this show stopping collection has truly been designed with everyone's style in mind from feminine florals, to dominating lace pieces and not forgetting the bold animal prints, you are sure to find your perfect match this Christmas, being lingerie.
    bouxavenue.com #myboux #bouxavenue

    Link to High res images: https://boux-avenue.prowly.com/presskits/your-body-your-rules 

    Link to products featured in campaign:

    Notes to editors

    Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

    The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.