Boux Avenue Announces Collaboration with Former Islander Liberty!

15 October 2021

Boux Avenue the UK's leading lingerie brand are excited to announce the collaboration everyone has been waiting for! An exclusive lingerie edit with fan favourite islander Liberty. The edit will be launching online and in-stores from Friday 15th October.

This Summer, the nation fell in love with Liberty and her self love mindset and here at Boux Avenue we couldn't agree more! SELF LOVE IS THE BEST LOVE and we are here for it ALWAYS. Celebrate YOU with Liberty and her self love edit this Autumn known as Liberty's Love.

Liberty's Love edit will be Liberty's first official campaign and brand photoshoot since leaving the villa, after signing an exclusive lingerie deal with Boux Avenue. The Liberty's Love edit will have you wanting to shake up your lingerie draw thanks to the stunningly beautiful matching sets, to shapely full bodies that you are going to want everyone to see! The edit includes 15 pieces that have all been handpicked by Liberty herself. That's not all, Liberty's edit has been designed for everyone including our DD+ girls in mind, so get ready to SLAY in this showstopping range, and fall in love with yourself all over again like our girl Liberty showed this summer, as you are enough!

Liberty wearing Emmy Body in Emerald £48.00 with the Marnie Lace Robe in Emerald £32.00

We couldn’t be more thrilled to launch Liberty's first ever collection, a beautiful limited edition lingerie edit and just in time for the festive season. Liberty’s shared values of self love and female empowerment makes her the perfect ambassador for our brand and our Boux community. Liberty shares an important message to young girls, to believe in themselves and wear whatever makes them happy. Lingerie is very personal and is there to make you feel fabulous & confident, as well as being comfortable”

Hind Palmer, Chief Marketing Office at Boux Avenue

Liberty's Love edit ranges from £16.00 to £48.00. Customers will be able to enjoy a range that is both sexy and girly suiting everyone's needs and style. Liberty's feminim and flirtatious side is shown through the beautiful intricate lace detail matching sets in dusty pink and sage green, offering a range of balconette, longline and everyone's favourite plunge style bras. Liberty's female boss opulent vibe is shown through worn to be seen velvet crush mixed with lace detailed bodies in dark emerald and classic black. This a collection for everyone to enjoy and feel confident in themselves thanks to the queen of self love herself Liberty.

I am super excited to be working with my ultimate favourite lingerie brand Boux Avenue on my very own first Liberty's Love edit! I constantly wear their lingerie as it is sooo stunning whilst being supportive which is a must for me! It has also been a dream to work with a brand that holds the same female, self love empowerment values as I do, as we all deserve the best and to feel the best!

Liberty

Notes to Editors:

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.

Links to products