Boux Avenue Launch Their Girls Night In Campaign With A Few Familiar Faces!

24 September 2021

Boux Avenue, the UK’s leading lingerie & nightwear brand are launching their girls night in campaign online, from Friday 24th September, where you may spot a few familiar faces!

The summer of love is truly over and now we are dreaming about those cosy warm Autumn nights IN, and what better way to celebrate than with your besties! Boux Avenue are leading the way with the ultimate girls night in lineup for the campaign featuring former 2021 Islanders Lucinda Strafford, Sharon Gaffka and Lillie Haynes. However, that is not all, fresh from her engagement Taylor Ward is setting the ultimate glam levels with Made in Chelsea stars Maeva D’Ascanio and Paris Smith. Along with fashion influencers Alexandra Galiero and Ama Peters

Here at Boux we believe it is never too early to start thinking about Christmas. Whether it's to add to your wish list or buy in advance. Boux Avenue’s new nightwear collection is the ultimate Christmas gift to suit anyone's style, but you may want to buy fast as according to google trends, the search for Women pyjamas has increased by 50% in the last 7 days alone! All pieces are limited edition, get them fast, just in time for the gifting season!

We are super excited to launch the festive season with our latest campaign ‘Girls night In’ , the limited edition beautiful luxe sleepwear, designed with the Boux community in mind

Hind Palmer, Chief Marketing Officer at Boux Avenue

Cosy Comforts

The nights are drawing in, and the evenings are getting cooler. So we can’t imagine anything better than putting on a pair of the famous PJ’s in a Bag, having a pamper party, eating popcorn and binging through Netflix. Not only that though but the customers favorite Red & Black Checked PJs in a Bag are back as featured on Lucinda Strafford. These festive check, cosy pjs sold out last year! So make sure you are not too late to buy them now! All PJ’s in a Bag are available at £30.00 in sizes 6-18.

Autumnal Transitions

If you aren’t quite ready for the full length pyjama bottoms and still trying to hold on to those summer nights, then the Shorties in a bag is a fabulous alternative available at £22.00 in sizes 6-18. Go with a cute pastel stripe set like Sharon Gaffka wearing Lilac Stripe Shorties in a bag or a classic gingham set with Lucinda Strafford wearing Candy Gingham Shortie in a bag and Lillie Haynes in Grey Gingham Shortie in a bag.

Sharon Gaffka, Lucinda Strafford and Lillie Haynes in Boux Avenue Shorties in a Bag

Notes to Editors

Launched in April 2011 under the Theo Paphitis Retail group, Boux Avenue creates beautifully designed, quality lingerie, sleepwear, swimwear, activewear and dresses, to make everyone feel confident whatever her shape or style. Offering complimentary gift-wrapping and an extensive size range from 6-18 and cup sizes available in 28-40, A-G, Boux Avenue focuses on putting you first, providing you with luxurious styles, at affordable prices, across 30 UK stores and online at bouxavenue.com, shipping globally.

The beautifully-designed stores offer an unrivalled retail experience. Fitting rooms are equipped with a private concierge and three different light settings to emulate day, dusk and night. 100% committed to its customers, the brand’s bra fitting service is uniquely offered by staff and available to book online at bouxavenue.com, ensuring all shoppers walk away with the perfect fit.

For further information or assets please feel free to contact:

lizziestephens@bouxavenue.com

#MyBoux #BouxAvenue